# Project brief: [Project name]

**Sponsor or client:** [Name]  
**Project owner:** [Name]  
**Version:** 1.0  
**Date:** YYYY-MM-DD  
**Approval needed by:** YYYY-MM-DD

## Project in one sentence

[What will change, for whom, and by when?]

## Background and problem

[Describe the current situation and why the project is needed now.]

## Goal and success measures

| Goal | Measure | Baseline | Target | Measurement date |
|---|---|---:|---:|---|
| [Goal] | [Metric] | [Value] | [Value] | YYYY-MM-DD |

## Scope

### In scope

- [Deliverable, audience, channel, region, or activity]

### Out of scope

- [Explicit exclusion]

## Deliverables

| Deliverable | Owner | Acceptance condition | Due |
|---|---|---|---|
| [Thing that will exist] | [Name] | [Observable completion condition] | YYYY-MM-DD |

## Milestones

| Milestone | Target date | Owner |
|---|---|---|
| [Meaningful project state] | YYYY-MM-DD | [Name] |

## Stakeholders and decision rights

| Person or group | Role | Decides, does, advises, or is informed |
|---|---|---|
| [Name] | [Role] | [Responsibility] |

## Budget and constraints

- Budget or effort limit: [Value]
- Fixed deadline: [Date and reason]
- Required tools, policies, or channels: [List]
- Other constraints: [List]

## Top risks and assumptions

| Type | Item | Impact | Owner or validation action |
|---|---|---|---|
| Risk | [Uncertain event] | [Consequence] | [Owner and mitigation] |
| Assumption | [Belief] | [Consequence if false] | [How and when to test] |

## Open questions

- [Question that must be resolved before detailed planning]

## Approval

| Role | Name | Decision | Date | Conditions |
|---|---|---|---|---|
| Sponsor or client | [Name] | Approved / Revise | YYYY-MM-DD | [Conditions] |

## Next step after approval

[Name the planning, kickoff, procurement, or discovery action that follows.]

> Keep the brief short enough to approve. Link to research, estimates, and detailed plans instead of copying them into this document.